Find a Web site for an organization or public interest group. Analyze how (and how well) the site is suited to its aims and audiences.
The organization's web site that I chose to analyze is the PRSA, Public Relations Society of America. I chose this organization because I am a Public Relations major and was interested to see what the PRSA's main goals would be.
First, when I went to the website I immediately went to the "about us" tab to learn more about this organization. It contained, in a way, a mission statement and the reason behind this organization and how many people are actually a part of it. It also shows interested viewers that there are many Chapters, Sections and affiliations all around the country. It enables public relations professionals to contact other agencies, people, and to be up-to-date with all the latest PR news.
Next, the web site shows ways that young professionals can look for new and exciting jobs in PR career field. When you have your focus on PR, this web site is the place to go to find a job in PR. Another great aspect of being a part of PRSA is the fact that an individual can have the opportunity to meet other individuals that are perhaps in the same situation or can acquire advice from more experienced PR professionals.
The organization also gives out a series of awards that are very credible among the PR professionals. These awards are given to professionals that have published great works in the public or in the PRSA's newsletter, people who bring individuals together to build an even better career and organization, and never ending hard work and complete dedication to the cause.
After looking throughout the website, it made me realize in more how much I love my major and how excited I am to one day be a part of such a great organization. I would love one day to be a member of the PRSA and to help encourage and persuade others young individuals to join and keep the drive and be a huge asset to PR.
Wednesday, February 4, 2009
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